Welcome to Inbox Advisor, an advice column brought to you by the masterminds behind TouchingBase.io. If you want to turn leads into paying clients, using email reminders is only half the battle. The other half is actually writing and sending the email! Tell us what’s stopping you from sending that follow-up, and we’ll find a solution. Email firstname.lastname@example.org or leave a comment below to share your dilemma.
Dear Inbox Advisor,
A few weeks ago, I went to an event. There were lots of former co-workers and clients in attendance, and I had a blast reconnecting with all of them. I was chatting with a former boss of mine when a woman approached us. I recognized her face immediately, but couldn’t think of her name or where I knew her from. Despite my confusion, I initiated a friendly hug and gave her my business card.
I treated her like an old friend, but I had no idea who she was. Continue reading Inbox Advisor: Smart Solutions To Your Follow-up Problems (Vol. 1)
Let’s face it: your emails are boring.
If you’re following up as much as you should be, it’s unavoidable. You email the same people again and again. You run out of new and interesting things to say. Sometimes, you sound like a broken record.
Fortunately, there’s a weapon you can use to defeat “Boring Email Syndrome”: humor.
I recently attended a fantastic workshop hosted by Rachman Blake, the genius behind the FunnyBizz Conference. Rachman is all about using humor to win business, and he shared some great ideas that you can use in your everyday follow-up emails.
(And no, you don’t have to be a comedian to pull it off. Anyone can make their follow-up funnier.)
Let’s start with your subject line. It’s the very first thing someone sees when they get your email, and it can be the difference between your email being opened or ignored. Think of your subject line as the ultimate ice-breaker, a tool to make the recipient feel comfortable talking with you. Continue reading Defeat “Boring Email Syndrome” By Using Humour